The Best Endurance Event On The Planet.
29029 is far more than an endurance hiking event. It's a community built around the value of challenging yourself. Mountain after mountain, participants leave with a new sense of what they can accomplish in their daily lives. And the numbers prove it. Despite a ticket price that reflects the extremely high-touch nature of the event, they have a return rate that's about the best you could ever hope for. Same with their NPS scores — you can't get much better.
Highlights
- We've been working with 29029 since their inception (2017), and we love being a part of the team.
- Together, we've decreased time to sell out every year since they've opened their doors. Even as the number of annual events has grown 6x.
- The most recent public on-sale cycle lasted 7 minutes before the entire year was sold out.
How do we help?
Sales + Marketing
- We handle all email + sms for the brand, from planning to execution.
- Email + sms are the primary catalyst for every sales cycle. We own the design, copy, and execution of a 45-day campaign leading up to Registration Open.
- We nurture the lists with meaningful content throughout the year, and automated behavior-based series'.
- We've grown the SMS list by 300% using smart signup forms
- We keep the database extremely clean and segmented so we're hitting the right lists with the right messages
Participant Communications
Post-purchase, training guides, packing lists, important event details — we design, write, and execute all of it in partnership with the 29029 Ops and CX teams.
New Product Launches
In addition to helping launch new mountain events, we've also helped build a virtual B2B offering, "The Ascent", as well as a new category of event that will be fully announced to the public soon.
"It is not the mountain we conquer but ourselves." - Edmund Hillary
Learn more about 29029 here.
